Explaining the Yellow Font Trend on TikTok: Meaning, Origins & More

Download Article

Trend expert Jemaree Jay explains the yellow yont theory

Co-authored by Bailey Cho Reviewed by Jemaree Jay

Last Updated: January 7, 2026 Fact Checked

Download Article

Yellow Font Trend Explained

|

Origins

|

Pink Font Trend

|

More TikTok Trends

|

Video

If you’ve been seeing TikTokers writing in a yellow font on their videos and wondering what the significance of the color choice is, you’re not alone. The yellow font theory is consuming everyone’s feed (and confusing them), but luckily, we’re here to break it down for you. We talked to trend expert Jemaree Jay to help us explain everything you need to know about the yellow font trend, including what it means, where it comes from, and how to participate. Plus, we'll get into why some TikTok users are using a pink font in their videos!

An Overview of the Yellow Font Theory

Trend expert Jemaree Jay says yellow font often indicates meaningful or emotional topics. TikTok users post deep, personal details about their lives in yellow text, with the phrase “yellow font” or “yellow font theory” at the end. Alternatively, some use yellow font to confuse others and increase their post engagement.

Section 1 of 4:

Yellow Font TikTok Trend Explained

Download Article

The yellow font trend is all about being vulnerable in TikTok posts. Jay says that the yellow font theory is that “yellow fonts add deeper meaning to content. Creators often use the yellow font on videos to talk about deep, meaningful, and emotional topics.”^{[1]
X
Expert Source

Jemaree Jay
Trend Expert

Expert Interview}
- Jay says that the videos are usually “non-speaking videos with an audio playing in the background.”^{[2]
  X
  Expert Source
  
  Jemaree Jay
  Trend Expert
  
  Expert Interview} Users overlay yellow text on their videos and add the phrase “yellow font” (or “yellow font theory”) at the end.
- The majority of these videos are set to Trent Reznor and Atticus Ross's song “(You Made It Feel Like) Home” from the soundtrack of the film Bones and All, along with an audio clip of the film's protagonist, Maren, saying, "Doesn't matter if I'm right or wrong about that, it just matters that I feel it."^{[3]
  X
  Research source}
- Why are people using a yellow font? There’s not a super deep meaning behind the trend, but some believe that using yellow as the font color signals vulnerability. That said, some people use a yellow font to confuse everyone and increase their post engagement.
- Examples of the yellow font trend: Check out this TikTok from @bubblegumqueef69, who writes, “how i sound when im trying to explain to someone how there being a bad friend but they don’t understand the principle of it yellow font.” Or, this TikTok from @shhhhisasecret.xox, who writes, “when i try explaining to someone that im not mad abt the act of the situation im mad about the principle of it because if the roles were reversed it would be the end of the world yellow font.”
Meet the wikiHow Expert

Jemaree Jay is a content creator based in Miami, Florida who uses comedy to explore pop culture trends and social dynamics. He shares his content on Instagram, TikTok, and YouTube under the handle @jemareejay.

Section 2 of 4:

Origins of the Yellow Font Trend

Download Article

The yellow font trend first emerged in November 2025. Jays says that over time, content creators noticed how many people were using yellow fonts “and turned it into a meme poking fun at the idea … writing random phrases instead of emotional ones.”^{[4]
X
Expert Source

Jemaree Jay
Trend Expert

Expert Interview}
- Jay adds that the original creator who started the yellow font trend is @yellowfont.halfspeed on TikTok. “His entire page is yellow font content with funny texts in yellow. That’s where the meme and trend picked up.”^{[5]
  X
  Expert Source
  
  Jemaree Jay
  Trend Expert
  
  Expert Interview}
- The yellow font trend is still going strong in December 2025, with the hashtag #yellowfont having over 20,000 posts on TikTok.^{[6]
  X
  Research source}
- In the comments on this TikTok from @jetty._wetty, user @furlolo explains that the yellow font trend originates from Snapchat. Apparently, people used to post stories in yellow font to indicate that the story is public and the creator wants them to read the text.

Section 3 of 4:

Why are some TikTokers using a pink font?

Download Article

A pink font is used to show that something is relatable or about love. Like the yellow font trend, using a pink font means you’re about to talk about something love-adjacent or that others can relate to. The color pink symbolizes love, innocence, youth, and femininity, so it’s just another way Gen-Z is using font color to express themselves.^{[7]
X
Research source}
- Alternatively, some TikTokers simply use pink font because it looks pretty. This TikTok from @noirjournal7 argues that pink is an elite color compared to yellow.
- People are also using a rainbow font for chaotic or celebratory moments.https://www.ypulse.com/newsfeed/2025/12/09/gen-z-has-developed-a-color-coded-system-for-emotional-vulnerability-on-tiktok/

Section 4 of 4:

More TikTok Trends

Download Article

Here are more popular TikTok trends taking over the platform. New trends and challenges are constantly popping up on the app, and if you want to be in the know, check out our quick trend overview below:
- Potato Bed Trend: This viral sleep hack transforms your normal bedding into a cozy, potato-shaped cocoon.
- Lying Game Challenge: This TikTok trend involves couples trying to guess if their partner is lying about having a hidden object.
- “One Tooth” Challenge: This silly trend involves users pursing their lips together so it looks like they only have one front tooth. Celebrities, like Doja Cat, have increased the popularity of the challenge.
- “Come On Superman Say Your Stupid Line” Trend: In this trend, people are posting TikToks of themselves with the lyric “Come on Superman, say your stupid line” from “The Less I Know the Better” by Tame Impala.
- 1, 2, 1, 2, 3, Release 'Em Trend: “1, 2, 1, 2, 3, release 'em” comes from a TikTok of Neace Robinson performing her song “I Wished That Heaven Had a Phone” at a funeral balloon release. The moment went mega-viral, with users including the audio in their posts.