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Trend expert Jemaree Jay explains what pink font means and why it’s used
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If you’ve seen TikTokers sharing their thoughts written in a pink font, there’s a deeper meaning to their color choice. Pink font theory has jumped in popularity, and while it may seem confusing at first, we’re breaking down its simple meaning, with insights from trend expert Jemaree Jay. Keep reading to learn what pink font means on TikTok, how it started, and how it compares to posts with yellow font.

Pink Font on TikTok: Overview

Trend expert Jemaree Jay says pink font is used when someone is romanticizing life. TikTok users post feelings about crushes, their relationships, and what they want from them with pink text and the phrase “pink font” at the end. Some users instead use the pink font as a meme to help get more engagement on their posts.

Section 1 of 5:

Pink Font Theory Meaning on TikTok

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  1. When you see a video with pink text on TikTok, it typically signals that the message has romantic undertones. Pink font posts could be yearning for a crush or situationship, positive affirmations about love, or realizations about what you bring to a relationship. “Pink font has more of an ‘in love’ type of vibe when people use it in content,” according to Jay.[1]
    • For example, in a TikTok by @aliaengels, she explains in a comment that the pink font theory is about girls and women healing and loving themselves after putting themselves first.
    • Even though the font color signals the meaning of the post, many people still add the line “pink font btw” at the end of the phrase as a reminder.
    • According to a TikTok by @know_au, a post with a pink font has the same vibe as romanticizing life as it passes you by. Jay also agrees, saying, “Pink font is used when someone is romanticizing life.”[2]

    Meet the wikiHow Expert

    Jemaree Jay is a trend expert and content creator based in Miami, Florida. He shares his content on Instagram, TikTok, and YouTube @jemareejay, with over 70k followers and over 11.5 million likes on TikTok alone.

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Section 2 of 5:

Origins of the Pink Font Trend

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  1. While it’s not entirely clear which video officially started the pink font trend, they started popping up in late 2025. A TikTok by @pinkfonthalfspeed posted on November 26, 2025, may be the first from the trend, reading: “Maybe in another universe you lived across the street from me and not so far away. Pink font.”
    • The pink font trend became popular around the same time as yellow font theory, where users post more vulnerable confessions in yellow text.
Section 3 of 5:

Pink Font Examples from TikTok

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  1. The pink font trend has blown up as users open up about their thoughts on love and romance. Whether you want to share your thoughts on a past relationship or what you want from a new one, here are some popular pink font posts for inspiration:
    • A TikTok by @user7462619394735 reads: “Hate how rude I get when I’m overstimulated. Hate how annoying I get when I’m bored. Hate how quiet I am when I’m upset.”
    • A TikTok by @theelliebarker reads: “Naturally a really distant person so if I have ever talked to you daily it must’ve been because I thought you were worth it.”
    • One video by @pinkfonthalfspeed says: “Your value doesn’t decrease based on someone’s inability to see your worth.”
    • A post by @aliaengels reads: “I hate how easily I shut down. I hate how much I overthink. I hate how quiet I get when I care.”
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Section 4 of 5:

What does yellow font mean on TikTok?

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  1. The yellow font on TikTok started trending around the same time as the pink font. While pink font is about being romantic and relatable, yellow font is for sharing much more vulnerable thoughts online, says Jay. It’s “used when someone is sharing [their] raw emotions,” he concludes.[3]
    • One popular video by @yellowfont.halfspeed reads, “I don’t think I have ever had an appropriate reaction to anything in my life. I’m either crashing out or saying nothing and giving it no second thoughts. Yellow font btw.”
    • How did the yellow font start? A comment by @furlolo on @jetty._wetty's TikTok video explains that the yellow font started on Snapchat Stories for creators to mark public posts and signal to others to read them.
    • Yellow font posts typically use the song “(You Made It Feel Like) Home” from the Bones and All soundtrack with the lyric, “Doesn’t matter if I’m right or wrong about that. Just matters that I feel it.”
    • Some users post yellow font memes with random phrases to be funny or increase their engagement instead of being vulnerable.
Section 5 of 5:

More Popular TikTok Trends

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  1. Try out these other trends going viral on TikTok. New trends and challenges come and go from TikTok every day, but some are so popular that they stick around. If you want to keep up to date with the hottest trends, check our overviews to stay in the know:
    • I Found a Leaf: This trend has users telling their partners that they found a leaf outside to see if they act interested or not.
    • The Rabbit Got Me: Users share a moment from a happier time in their life before a turning point when the “rabbit” got them.
    • Come On Superman, Say Your Stupid Line: The trend involves people posting this Tame Impala lyric along with a catchphrase they frequently say.
    • Guess the Imposter: This viral game challenges people who were given a secret word to find the person who doesn’t know it.
    • Johnny Whoop: One person completes a secret action that other people have to figure out in order to win.
    • Jon Hamm Club Scene: Users share this trending meme when they’re describing something they enjoy or are excited about.
    • 1, 2, 1, 2, 3, Release 'Em: Users are saying this phrase in their own memes after it went viral during a funeral balloon release.
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References

  1. Jemaree Jay. Trend Expert. Expert Interview
  2. Jemaree Jay. Trend Expert. Expert Interview
  3. Jemaree Jay. Trend Expert. Expert Interview

About This Article

Candace Gasper
Reviewed by:
Social Media & Digital Marketing Consultant
This article was reviewed by Candace Gasper and by wikiHow staff writer, Hunter Rising. Candace Gasper is a Social Media & Digital Marketing Consultant and the Owner of Digital Candy, a social media agency. With over seven years of professional experience, Candace is an expert in social media and content creation, specializing in working with local businesses to share their narratives and help them expand their reach. Candace received her Bachelor of Science in Merchandising, Apparels, and Textiles from the University of Kentucky.
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Co-authors: 2
Updated: January 29, 2026
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Categories: Tik Tok
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