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Dominique Falla
K-Pop Content Strategy Expert
Dominique Falla is an academic writer and researcher based in New South Wales, Australia, specialising in K-pop content strategies. She has over 15 years of experience working across creative industries, digital media, and cultural production. She lectures in design, entrepreneurship, and content marketing at the Queensland College of Art and Design at Griffith University. Dominique is currently writing multiple books on K-pop history and K-pop content strategies, examining how the idol system developed and how the industry evolved into one of the world’s most effective digital content ecosystems. Her work focuses on long-term content planning, platform-based media strategies, and the historical structures that underpin K-pop’s global success. Alongside her writing and research, she creates accessible K-pop analysis and historical deep dives for general audiences online.
Education
- Doctorate of Visual Arts (DVA), Griffith University
- Master of Design, Monash University
- Bachelor of Design, Swinburne University of Technology
Professional Achievements
- Author of multiple forthcoming books on K-pop history and K-pop content strategies, as well as a book on the songs of K-pop group Stray Kids
- Publishes accessible analysis on K-pop, digital media, and global pop culture, on YouTube and social media
- Works as an academic and speaker in the fields of creative industries and digital culture
Favorite Piece of Advice
Design your creative work as a system, not a series of one-off projects. The lesson we can learn from K-pop is to plan regular releases, connect each piece of content to a larger story, and use feedback from your audience to guide what you make next. Consistency and structure matter more than chasing occasional viral success.
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