Andréa Jones Website

Andréa Jones

Social Media Strategist

Andréa Jones is a social media strategist based in Ontario, Canada. With more than a decade of experience in marketing, Andréa specializes in social media strategy, inclusive marketing, content systems, and digital community building. She is the founder of OnlineDrea, a marketing education and consulting company, and the Creative Director at Uncommon Marketing Agency. Through her programs, courses, and digital resources, Andréa has supported more than 5,000 students in building sustainable, human-centered marketing systems. She is also the host of the award-winning Mindful Marketing Podcast, which has earned over 450,000 downloads and recognition from the Canadian Podcast Awards. Andréa holds a Bachelor of Arts in English from Georgia State University and is certified in Diversity, Equity, and Inclusion through The INSIDE View. Her work has been featured by HubSpot, AWeber, WordPress, and multiple media outlets.

Education

  • Bachelor of Arts, English Literature, Georgia State University

Professional Achievements

  • Recognized for excellence in both business and media, including an Outstanding Business Series honor at the 2024 Canadian Podcast Awards
  • Named Top Digital Marketing Agency in the 2024 Canadian Choice Awards and Top Digital Marketing Agency (2021) by Agency Vista
  • Nominated for Best in Business by the Canadian Podcast Awards in 2020 and 2023
  • Earned additional industry recognition as Top Rising Digital Entrepreneur (2019) by Social Champ, Top Digital Voice (2019) by Digital Donut, and Top Marketer to Follow (2019) by Social Report

Certifications & Organizations

  • Diversity, Equity, and Inclusion Certification, The INSIDE View Inc., issued in November 2022

Favorite Piece of Advice

Marketing works best when it fits the life you actually have, not the life a strategy assumes. Start with what you can do consistently, then build one simple system that turns your message into repeatable content and repeatable sales. Consistency beats intensity every time.

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Forum Comments (1)

How to Create Engaging Content for Beginners?
I primarily work with small business owners, so I'll answer from that perspective!

Content to me falls into two primary buckets: conversion or conversation. A lot of businesses lean towards conversion content, but really, that should be about 20% of the content that you produce. The rest of it is typically conversation content. This can be something informative, entertaining, or interesting. This is the kind of content that people DM to their besties.

When we're thinking about creating content that actually kind of sticks with people, it's the stuff that's not an ad. If you think about how we even interact with ads these days, we're swiping, we're waiting that five seconds so that we can skip the YouTube video ad. As a business owner, you kind of have to be a little bit mindful of that.

You have to be thoughtful about creating content that fits the landscape of social media. Try to focus on the user experience instead of just selling a product. Be sure to think about the first two to five seconds when someone experiences your content. If they can't understand what's going on, then you may have already lost them. So make some sort of hook. This can be an audio hook, a visual hook, or an emotion hook. It should be something where someone looks at the post and has a reason to stay.

Co-authored Articles (6)

How to Send Emails to Multiple People Individually: 3 Step-by-Step Methods

Try one of these techniques next time you need to send a group email If you have to send an email to a lot of people but you want to send the email to each recipient individually, you may be wondering how exactly you can...

105 Cute Sayings About Life, Love, Friendship and More

Social media strategist Andréa Jones shares how to create shareable captionsIf you’ve got the perfect photo for social media, but can’t come up with a cute caption that goes along with it, you’re in luck. We’re ...

The Best AI Writing Tools to Help Create Great Short- or Long-Form Content

Your definitive guide to the best tools to help with AI content creation While chatbots and image generators are some of the most popular AI assistive tools, there are also many AI writing tools to choose from (and many...

How to

Learn Affiliate Marketing

Start earning affiliate income with our complete guideAffiliate marketing is a popular way of making passive income through advertising other companies’ goods and products. If people choose to purchase items that you...

How to

Learn CPA Marketing

Cost Per Action/Acquisition '''(CPA)''' marketing is an internet marketing strategy where an advertiser pays for a specific action taken by a potential customer. If you have your own website with good traffic, it's relat...

A Complete Guide to Fake Smile Emojis & What They Mean 🙂🙃

Social media strategist Andréa Jones shares her favorite fake smile emojiWhile the 🙂 emoji may seem happy on the surface, it’s often used ironically, like the digital version of a fake smile. This may seem confusin...